517-812-6889
WHERE
STRATEGY
MEETS
CREATIVITY
CRAFTING STORIES. BUILDING BRANDS. DRIVING RESULTS.
OUR
SERVICES
SOCIAL MEDIA MANAGEMENT AND CONTENT CREATION
DIRECT MAIL CAMPAIGNS
MARKETING STRATEGY CONSULTING
WEBSITE CREATION AND MANAGEMENT
EMAIL MARKETING
CRM MANAGEMENT
DIGITAL ADVERTISING
REPUTATION MANAGEMENT
VIDEO FILMING AND EDITING
MARKETING AUTOMATION
WHO
WE ARE
At Crafted, we believe great marketing isn’t mass-produced — it’s crafted. Every campaign we build is tailored to your goals, your audience, and your vibe. From social media magic and sleek websites to Google Ads, email campaigns, and even direct mail (yep, it still works!), we blend creativity with data to make your brand unforgettable. We’re fast, flexible, and allergic to corporate red tape — constantly testing, tweaking, and perfecting what works so you see real ROI. Crafted is your hands-on marketing partner — the one who actually answers your emails, brings fresh ideas, and helps your business stand out without sounding like everyone else.
WHO WE
WORK WITH
We work with service-based businesses that don’t have a full marketing team — or have one rockstar who needs backup. Crafted Marketing steps in as an expert extension of your team - the people who can plan, create, and execute campaigns quickly while communicating clearly to keep your marketing moving and your results growing.
From home service pros and law firms to healthcare providers, dentists, and more, we help busy teams get the results they want without the stress. Fast, flexible, and easy to work with — that’s how we do marketing that’s truly crafted.
OUR
WORK
Check out some of the memorable campaigns we've crafted for our clients. From engaging social media content to new websites to compelling ad designs, we've helped businesses like yours shine in the digital landscape.
NICE TO MEET YOU
Hi — I’m Kelsie Lathrop, founder of Crafted Marketing and someone who believes great marketing isn’t mass-produced — it’s crafted. Over the past decade, I’ve helped service-based businesses — from home services, realtors and law firms to healthcare providers, chiropractors, and dental offices — turn their marketing into a true growth engine.
After years of working with agencies and brands, I saw too much of the same: cookie-cutter campaigns, overused templates, and “strategies” that didn’t really fit the client. That’s when I decided to build something different. Crafted Marketing was born out of a simple belief — every business deserves a marketing approach that’s as unique as they are.
At Crafted, everything we do is hands-on, intentional, and built to get results. We blend creativity, data, and strategy to craft campaigns that actually connect — whether that’s social media, websites, Google Ads, email marketing, or even direct mail (yep, still works!). We move fast, test constantly, and fine-tune every detail to make sure our clients see real ROI.
Our clients come to us because they’re tired of red tape, slow response times, and “one-size-fits-all” marketing. They stay because we’re easy to work with, quick to act, and genuinely invested in their success. Crafted isn’t just an agency — it’s a creative partner that cares as much about your growth as you do.
Crafted Marketing was built on one simple idea: great marketing should be personal, clever, and built to get results. And that’s exactly what we deliver — every time.
FUN
FACTS
10+
YEARS WORKING WITH SERVICE BRANDS
100+
SUCCESSFUL AD CAMPAIGNS RUN ON VARIOUS PLATFORMS THAT GENERATED POSITIVE ROI
150+
CREATIVE PROJECTS INCLUDING WEBSITES AND VIDEO PRODUCTION
500+
CUPS OF COFFEE
We can't wait to hear from you!
Reach out to us to discuss how we can elevate your marketing efforts. Whether you have a question, need a consultation, or just want to say hello, we'd love to hear from you!
kelsie@craftedmarketing.com
517-812-6889